Every electrician on Instagram posts new panels and light fittings. They look great, and they all look the same. What makes someone book is the caption: the promise that tells them their next electrician won't go like their last one.
Each idea below pairs a picture with a complaint customers have about electricians.
Before and afters
- The patch: the hole cut for the work, then the wall patched the same day.
- The ungrounded outlet: before and after, with the tester showing it now passes.
- The tripping breaker: before and after the fix, with the test showing it now holds.
- The half done job: a job another electrician left unfinished, start to finish.
- The redo: wiring that wasn't to code, before and after it was put right.
Reels
- The last test: every circuit you touched, tested in front of the customer before you leave.
- We leave with our mess: the electrician sweeping up and carrying every offcut out to the van.
- Cover before we cut: drop cloths down before the first hole in the wall.
- The written price: handed over at the door, and the customer saying yes before a tool comes out.
- On our way: the arrival text, then the knock at the door on time.
Captions that sell
- Lead with the complaint: "Paid for the repair, and the breaker still trips?"
- State the promise with a number: "If it isn't fixed, we're back within 48 hours."
- Meet the electrician: name, photo and how long they've been with you.
- The client's list: "Tell us the job you called about. We fix that first."
- What we test before we leave, in a short list.
Get the finished version for your business
Pick a complaint in Offer Generator, tap "An Instagram post", and your AI writes the caption around your promise, set to your area and prices, inside ChatGPT, Claude, Gemini, Grok or Perplexity.