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Offer ideas for local businesses
Short guides on building offers customers pick, without cutting your price.
Offer basics
What an offer is and how to build one.
What is an offer, and how is it different from your service?
Your service is what you do. Your offer is why someone buys it now. Here's the difference.
The 4 things every offer needs: what's included, price, who it's for, headline
Every offer that sells has these four parts. Here's how to write each one.
How to name an offer so people remember it
A good name tells people what they get before they read anything else.
Why "20% off" is a discount, not an offer
A discount lowers your price. An offer gives people a reason to buy.
Hire a copywriter or fix your offer first?
Better words won't sell an offer people don't want. Here's what to fix first.
Pricing
How to stop competing on price and keep your margin.
Why customers compare on price, and how a better offer stops it
When customers can't tell businesses apart, they choose the cheapest. Here's why, and how a better offer stops it.
How to price a new offer for a local business
How to set a price that sells and still leaves you a profit.
How to turn one-time customers into regulars with one offer
One well-built offer can turn a single booking into a regular customer.
How home service businesses can sell a yearly plan
How to turn one-off jobs into a plan customers pay for every year.
Getting customers
Turning an offer into bookings, with or without ads.
Fix your offer before you pay for ads
Ads send people to your offer. If the offer is weak, you pay to lose them.
Your website gets visitors but no bookings. Your offer might be why
If people visit and leave, more traffic won't fix it. A clearer offer might.
How to test a new offer in a week without running ads
Simple ways to find out if an offer works, using the customers you already have.
Why "quality service" and "24/7" don't win customers anymore
Everyone says it, so it doesn't help anyone choose you. Here's what to say instead.
How to fill your slow months with one offer
One offer, built for your quiet season, can keep bookings coming in.
Referral offers that get customers to bring their friends
Simple referral offers that give customers a real reason to send people your way.
Industry examples
Ready-made offer ideas by type of business.
25 offer examples for small businesses
Offer ideas for 25 kinds of business, each with what's included, a price and who it's for.
Cleaning company offer ideas, and why they work
Offers real cleaning companies use to win and keep customers.
Offer ideas for dental clinics, gyms and hair salons
Offer ideas for clinics, gyms and salons that bring in new customers.
Offer ideas for online stores that aren't just discounts
Ways online stores can get more sales without cutting prices.
Seasonal offer ideas for local businesses
Offer ideas tied to the seasons and holidays your customers already plan around.